Est. 2026 · Vancouver

Brand and marketing leadership, conducted with discipline and taste.

Senior marketing leadership for B2B and industrial businesses across Canada, the United States, and Latin America. Twenty years operating inside complex multi-stakeholder organizations. Bilingual English and Spanish.

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Most fractional CMOs sell themselves as the answer. Alejandro Miramontes builds the orchestra. The practice serves three to four established mid-market and enterprise clients at a time across construction, industrial technology, B2B SaaS, financial services, and consumer retail. Bilingual English and Spanish. Based in Vancouver. Available across Western Canada, the United States, and Latin America. Every engagement begins with a four-week diagnosis. Engagements continue, when the fit is right, into the full Conductor Method. The work is curated, paced, and signed by Alejandro personally.

The Conductor Method™

Five phases. One sequence. Pressure-tested across two decades.

01 /

Listen

Founder, team, and customer interviews. Two weeks.

02 /

Diagnose

Brand audit. Prioritized opportunities.

03 /

Curate

Source and assemble the right team and direction.

04 /

Conduct

Direct execution. Translate creative into reality.

05 /

Deliver

Outcomes, not deliverables. Measured monthly.

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Selected work

A practice built on twenty years inside the room.

AXON · CANADA · MEXICO · COLOMBIA · BRAZIL

Senior Manager, Global Marketing for Canada and Latin America.

Alejandro led marketing operations for Axon, a publicly-traded public safety technology company, across Canada and Latin America with a 70/30 regional split. The work included a three-country media tour (Mexico, Colombia, Brazil) pitching the mission case for less-lethal alternatives and body-worn camera accountability. In São Paulo, the Axon Tech Summit assembled 100 high-ranking military and police officials, hosted by Axon founder and CEO Rick Smith. In Ottawa, a major activation showcased TASER 10, body-worn camera 4 with AI transcription and multilingual capability, drones, and VR policing training.

LISTEN · CURATE · CONDUCT · DELIVER

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HOOTSUITE · LATIN AMERICA

Senior Marketing Manager, Latin America.

Alejandro led marketing operations for Hootsuite across the Latin American region. He opened the first Hootsuite regional office in Mexico City and co-produced the joint Hootsuite and Adobe stage session at Social Media Week Mexico City titled 'Turn likes into love. Turn love into customers.' delivered alongside Ignacio Aguirre of Adobe, with a digital-health clinic activation on-site.

LISTEN · CURATE · CONDUCT · DELIVER

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ACEL POWER · NORTH AMERICA · EUROPE · LATIN AMERICA

Senior Manager, Digital Marketing for an industrial pioneer in electric marine propulsion.

Alejandro led marketing, business development, and market expansion across North America, Europe, and Latin America for ACEL Power, an early-stage industrial company developing electric marine propulsion technology. The engagement spanned three regional markets, three time zones, and three languages, building demand generation infrastructure, regional positioning, and channel activation in a category still being defined.

LISTEN · DIAGNOSE · CONDUCT

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H&M · MEXICO CITY

Two thousand people lined up outside the Santa Fe store on opening day.

H&M chose Mexico City as its entry to Latin America in 2012. Alejandro was Employee number seven for H&M in LATAM and the first marketing manager hired for H&M Mexico, holding the role from 2012 through 2016. The regional operation reached 20 percent of Mexico's fast-fashion market share within five years.

LISTEN · CURATE · CONDUCT

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A note from Alejandro

I built this practice the way I would want a marketing function to be built — thoughtfully, with care, and only for the right clients.

I have spent twenty years operating across English-speaking and Spanish-speaking business cultures, from Mexico City to Vancouver, from São Paulo to Ottawa. The brands I have served span retail, B2B technology, and industrial sectors. The discipline that makes my work distinctive and unique is running senior marketing operations inside complex organizations — multiple business units, multiple languages, multiple jurisdictions, multiple stakeholder types.

I have also built one of my own. Sangre de Mar is my brand, made with my own capital and my own name. It has taught me what no MBA program ever could.

I work with three to four clients at a time because that is what the work actually requires. I do not pretend to be the whole department. I assemble the right people. I direct them with the judgment of someone who has been in the rooms where judgment was the only currency. And I tell the truth, even when the truth is uncomfortable.

If you are building or running a B2B or industrial business that needs senior marketing leadership without a full-time hire — in Canada, the United States, or Latin America — write to me.

— Alejandro

More about Alejandro →

The Practice

Three engagements. Three to four clients at a time.

The Diagnosis

$7,500 · 4 WEEKS

A productized engagement built from the Listen and Diagnose phases. For founders who want a senior outside read before committing to a retainer.

The Conductor

$10,000/MONTH · 6-MONTH MINIMUM

The signature offer. The full Conductor Method, embedded. Most clients begin here.

The Flagship

$18,000/MONTH · 12-MONTH MINIMUM

Full brand and marketing transformation. Team building, executive coaching, board-level reporting included.

Bilingual English and Spanish.

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The practice accepts three to four clients at a time. Begin with a diagnosis.

Begin a diagnosis →